About

WHAT INSPIRED YOU TO BECOME A REAL ESTATE BROKER?

After having lived in France, Morocco, Switzerland and New York, I felt in love with Montreal, the people and its joie de vivre! I had previously worked in the hotel industry and I love everything in relation with human relations becoming a real estate broker came to me naturally. After 10 years in the field, I can’t deny it: I eat real estate, I dream about real estate and I invest in it too!

WHAT IS YOUR CUSTOMER APPROACH?

When a client trusts me with a purchase or sale, above and beyond the emotions and wishes involved I am conscious that I am holding their financial assets in my hands and that it’s my duty to do whatever I can to maximize such investment. Despite all of the marketing methods I use, my best publicity remains a client who is satisfied with its transaction. In order to reach such goal, a broker must be available at all times (24/7) – no outside lock box being used (I always open the door myself and I never allow strangers into a client’s home on their own), no telephone transfers to a reception desk, no impersonal pre-recorded messages with codes are being used to describe a property…a broker must be quick, a good negotiator and offer a high quality, personalised service.

HOW IS YOUR MARKETING STRATEGIES MORE EFFECTIVE THAN THE ONES USED BY OTHER BROKERS?

In addition to advertising a property in the usual medias (MLS / Centris, Micasa, Via Capitale’s web site, my personal site – www.jpbourguet.com, etc.), I needed to find a way to differentiate myself from other brokers in Montreal. Indeed, despite having an extensive network of contacts [Jean-Patrice has numerous customers in Europe, is very involved in Montreal’s social network and ranks among the top brokers at Via Capitale de Mont-Royal], I had to be strategic. An ad in the Fugues magazine helps promote properties to a gay clientele with a good purchasing power and this serves as a base. However, it’s important to be as innovative as possible in marketing. Therefore, I don’t hesitate in creating individualized advertisements of a property and distribute them in the immediate neighbourhood. Often, the potential buyer does not live far away. My most recent idea: The Village Information Newspaper (called in French the ‘’Info-Quartier’’ ) , which is distributed in several thousand of copies, is indeed a mini magazine that will highlight, in turn, your property.

BUYERS

Although there is currently a surplus of condos on sale, when a price is attractive – and the same applies to a well located GRM (gross income multiplier) plex – it is important to move quickly. Moreover, I am told that I come across as a serious and convincing broker when making offers. I always arrive well prepared with pre-qualified buyers. I am very grateful for the privilege to represent a very nice clientele of buyers and I always find them what they need, according to their means, once all the necessary precautions have been taken. If they need to take a trip abroad, for example, I will even take care of the management and leasing of their properties, should they so desire. “Despite all of the marketing methods I use, my best advertising remains a client satisfied with its transaction.”